Companies currently have the ability to engage consumers across a very vast range of channels. The frequency of this engagement is also increasing. Interactions between consumers and companies have become far more personal and inclusive than they’ve ever been before. As a result, many businesses are leaning towards logos that convey honesty and personality while translating well across all digital mediums.
Whether looking to simplify your logo design for increased scalability or implement design strategies that can make your brand iconic, following are three logo design trends that are definitely worth considering.